These are not normal times that we’re living through, and there’s no point in pretending otherwise. Still, even though our lockdown orders and self-isolation protocols have left us searching for a new normal, Nike wants to remind us that we’re all working towards a much greater goal.
In a new ad released Wednesday morning, Nike shows black and white images of star athletes and regular people all still trying to stay active as we battle through a global pandemic. Included are images of LeBron James and others sweating it out in cramped spaces, while ball parks and basketball courts and soccer fields stay empty. A sweeping, orchestral arrangement accompanies text that reminds us that even though we’re not playing together, we’re all playing for the health and safety of the billions across the globe.
We may not be playing together, but we’ll keep moving forward—all 7.8 billion of us. #PlayForTheWorld pic.twitter.com/zCT1Ve8uY0
— Nike (@Nike) April 8, 2020
“We may not be playing together, but we’ll keep moving forward—all 7.8 billion of us,” the ad says.
The spot is a moving reminder that even though we’re not together at the moment, we’re far from alone.
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