LeBron James’ new movie “Space Jam: A New Legacy” is releasing in theaters July 16, and with it, his new shoe: the Nike LeBron 19.
As James partners with Bugs Bunny and the rest of the Looney Tunes, he’ll suit up with a new set of shoes on the basketball court.
The LeBron 19 embraces a unique, futuristic design not typically seen before in a basketball shoe, with inspiration stemming from themes from the movie, according to a release.
Jason Petrie, senior designer of footwear at Nike, described what the shoe exemplifies.
“Brand-new technology, a new expression that’s out there to really perform for LeBron on- and off-court but also show you an expression that you’ve never seen before from Nike and from LeBron,” Petrie said.
Petrie detailed the thought process that went into the shoe’s creation and spoke about the innovation behind it all.
“It’s the first time we’ve ever really debuted a shoe in a movie,” Petrie said. “What we really wanted to do was reach into the movie and pull what LeBron’s wearing out into the real world for everyone to get a hold of.”
Features of the shoe include a double-chambered Air Max unit in the heel along with a newly shaped Zoom Air forefront unit.
The LeBron 19 will release with the “Space Jam: A New Legacy” collection in July and will be available to purchase on nike.com, SNKRS and at select retailers.
James’ last shoe release with Nike, the LeBron 18, came in September during the Orlando bubble.
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