NIKE and the National Football League (NFL) today announced a 13-year partnership extension where both groups will focus on shaping the future of football and driving growth, innovation, and progress across the sport.
Continuing their 12 year relationship as the baselayer apparel for all 32 NFL teams, Nike says they’re poised to elevate its partnership to new heights with cutting-edge, high-performance products that adapt to the evolving demands of the game’s elite athletes.
“This partnership renewal is a testament to the strength and success of our collaboration with the NFL. As we embark on this new chapter, we’re committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league’s growth and development initiatives,” said Elliott Hill, President & CEO of NIKE, Inc.
Key Initiatives of the Nike-NFL Partnership:
- Global Expansion: Nike and the NFL will work together to grow the game’s global reach, increasing participation, developing new talent, and expanding the football fan base.
- Player Health and Safety Commitment: Nike and the NFL will leverage Nike’s Sport Research Lab and product design and innovation expertise to address lower extremity injuries and enhance footwear safety.
- Football Development: Nike will continue to empower the next generation of athletes and grow the sport by supporting grassroots, high school and collegiate level development programs across both flag and tackle football.
- Storytelling and Fan Engagement: The partnership will bring football’s most compelling narratives to life, connecting with fans in new and innovative ways through Nike’s unparalleled marketing and storytelling expertise.
This renewed agreement demonstrates the strength and commitment of both organizations to work together to drive growth, innovation and fan engagement.