On the heels of a significant Name, Image, and Likeness announcement last week, Nebraska athletics announced another partnership on Tuesday in an attempt to build up its NIL program. Nebraska has announced a partnership with the advisory and education firm Altius Sports Partners with the goal of overall guidance on the school’s NIL policy as well as developing and managing all NIL related programs.
The Huskers are not unique in partnering with Altius either, as the firm currently represents athletics departments at other schools such as Arizona, Clemson, Duke, Georgia, Indiana, LSU, Mississippi State, Northwestern, North Carolina, Oklahoma, Oklahoma State, Oregon State, Penn State, Purdue, South Carolina, USC, Tennessee, Texas, Villanova, Virginia, Washington, and Wisconsin.
It was just last week that Nebraska announced another NIL move, this time with the launch of N100. That program is a partnership with Athlete Branding & Marketing LLC that will allow companies and individuals to support Husker athletes directly. That support will give those companies and individuals various levels of access to that athlete. Nebraska has been partnered with ABM since August of 2021 and since the company’s partnership with the University began, more than 90 Husker athletes in five different sports have received a combined $850,000 in payments.