How athletes could be paid
- Third-party endorsements, such as promoting a product or service on television, radio or in advertisements
- Social media influencing, such as modeling or promoting a product or service in exchange for samples or compensation through Twitter, Instagram, TikTok, Facebook, etc.
- Their own work product or business activities, including digital content creation (podcasts, YouTube videos, streaming video games with monetization via advertisements, paywalls, etc.), utilization of talents (athletic lessons), music, art, etc.
- Personal promotions like autograph signings or meet and greets
- There will be no cap on endorsement earnings for athletes
Key restrictions
- Athletes or third parties cannot use intellectual property (logos, trademarks) from school or conferences in endorsements
- Schools or conferences cannot make endorsement payments themselves
- Schools or conferences cannot facilitate or help athletes locate or arrange endorsements
- Schools cannot use — or allow boosters to use — endorsements as a means of paying for enrollment or participation in athletics
The biggest restriction is the lack of using official logos or uniforms and this takes away arguably the easiest way to start using name, image, and likeness which would be with EA Sports NCAA football and even basketball. People love that game and it would instantly sell millions of copies and allow schools and players to make money. Not having that in there, at least for now, is a big loss.
Yet, overall, this is a move long time coming for athletes to make money off of their image whether it be in advertisements or holding private lessons from non-revenue sport athletes in the offseason to make some money during a time when they likely have the most value off of their athletic ability.
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