Ronnie Singh, better known as Ronnie 2K on Twitter and Instagram, is a digital marketing director at 2K Sports, but that doesn’t describe his role completely.
He’s the public face of NBA 2K, who gets to hear it from players if they don’t like their ratings and who helps promote the game in general in so many different ways.
With the NBA hosting a 2K tournament with real players going head to head in the game, Singh is involved. And on Tuesday, someone post a video of him apparently unaware he was livestreaming while speaking to a colleague on the phone. He said DeMarcus Cousins — one of the players in the tournament — didn’t receive a package that was sent and that Boogie was “such a (expletive)” that he could see Cousins bowing out.
Cousins tweeted this after the broadcast:
@Ronnie2K pic.twitter.com/DQOrfyEigN
— DeMarcus Cousins (@boogiecousins) April 1, 2020
Singh apologized:
Bro in a moment of work stress, I said something super dumb that wasn’t at all how I feel about you. My bad & I sincerely apologize. Let’s have some fun starting this weekend, bring the action and see if you can be crowned champ
— Ronnie 2K 2K20 (@Ronnie2K) April 1, 2020
How did Singh end up live-streaming accidentally? It’s also fair to wonder if it was an April Fools joke meant to give us something to laugh about during a stressful time. Or it could even be a way to promote the tournament coming up later this week.
Hopefully, either way, this will all blow over by Friday after Singh’s apology.
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