NASCAR arrived at New Hampshire Motor Speedway for the USA TODAY 301, and it was full of drama. Tyler Reddick led when NASCAR threw the red flag for weather, but a two-hour rain delay turned into the Wet Weather Tires. NASCAR, the drivers, and the teams navigated through this unique scenario, leading to a Joe Gibbs Racing driver’s third win of 2024.
At the end of the day, Christopher Bell held off Stewart-Haas Racing for his first win of the 2024 NASCAR season. After a slight overview of the notable moments, here are the NASCAR TV ratings following the 2024 USA TODAY 301 at New Hampshire.
NASCAR and NBC Sports earned 1.88 million average viewers for the 2024 USA TODAY 301, primarily due to a two-hour rain delay that could have ended the event. In 2023, the network earned 1.03 million average viewers on Monday. NBC Sports would have earned better numbers if not for the rain delay that extended into the evening hours on Sunday.
Now, the Cup Series is focusing its attention on the Ally 400 at Nashville Superspeedway, as the 19th NASCAR race weekend will soon be underway.
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