Earlier this month, the voting rights coalition started by LeBron James, “More Than A Vote” has made a push for young people to volunteer as poll workers during this year’s election and they had already recruited 10,000. LeBron James recently spoke with Astead W. Herndon of the New York Times about his push to increase voter turnout in the Black community this year. In the feature on LeBron, there was an added detail that they have seen a massive increase in volunteer poll workers, up to 40,000.
‘More Than A Vote’ has increased its messaging efforts over the past week as early voting is occurring all across the country, heading into the Nov. 3 Election Day. LeBron wants everyone, especially the Black community to know how important their vote is.
“Because a lot of us just thought our vote doesn’t count: That’s what they’ve been taught, that’s how they’ve been educated, that how they’ve always felt. They’ve felt kind of institutionalized. But I want to give them the right information, I want them to know how important they can be.”
LeBron has also been pretty active on social media during the debates, including last night’s presidential debate.
A message from @KingJames #vote pic.twitter.com/RYIvDMCzXj
— conrad kaz (@conradkaz) October 23, 2020