Mojo executives are trying to build a product that feels like the trading apps users are familiar with, such as Robinhood or Coinbase. “I’ve always thought the idea of a sports stock market was the holy grail — the vision could transform sports, and fandom as a whole,” Lore said in an email. “For years, I’ve heard people throw around the idea — but nobody has been able to do it. For the concept to truly work, you need underlying principles like intrinsic value and instant liquidity.”