McCrary, a lawyer, author, filmmaker, and social justice warrior, was able to get several NBA stars and other celebrities involved in the project. Amar’e Stoudemire, then playing for the New York Knicks, and rapper Lupe Fiasco were executive producers. Steve Nash, Russell Westbrook, Joakim Noah, Tyson Chandler, and Carmelo Anthony were some of the others that appeared on screen. “Anything that keeps kids off the street is very important,” Noah, then a member of the Chicago Bulls, said in the film. Also featured was Walt Frazier, one of the greatest NBA players ever and an extremely popular figure in New York as the Knicks’ television color commentator.