Mark Cuban: Once I first bought to the N.B.A., I used to be like: “You guys realize you don’t sell basketball, right? Basketball is not our product.” “Oh, you’re an idiot.” I’m like, “OK, tell me the score of your last game.” “I don’t remember.” “Do you remember the first time you went to a game with your dad? The first time you went with your date, who turned into your wife? The time your buddy got sick and puked on the person next to them? The time you high-fived when Vince Carter hit that shot against the Spurs? You remember your experiences. That’s what we sell.”