LSU pettily dropped a Jayden Daniels Heisman billboard near the Pac-12 Championship game

Imagine trying to make your case for Heisman and you look up to see another candidate staring at you.

The race for the Heisman is reaching elite levels of petty, and we are here for the chaos.

College football is one of the best sports America has to offer. There are rivalries, massive upsets, “Did you see that?” moments and, of course, lots of talk about the best player in the nation.

This season, several athletes have made some stellar cases for that title, like the leader of Washington Huskies, Michael Penix Jr., and Oregon Ducks quarterback Bo Nix. But LSU has been lobbying for another name to considered: senior quarterback Jayden Daniels.

They are so serious about Jayden’s case for Heisman that they set up a billboard in Las Vegas where Nix and Penix are squaring off Friday in the Pac-12 championship game.

Cold-blooded.