The Los Angeles Rams will sport a new look in 2020 when they take the field at SoFi Stadium, but fans don’t yet know what colors or uniforms the team will be wearing next season. What we do know is that the brand refresh will come with new jerseys, helmets, colors and a new logo, which has fans both excited and nervous.
The Rams have long been at work on the redesign effort with Nike and the finished product will be revealed sometime this spring or summer. But if the team needs some inspiration on what fans want, this concept redesign is a good place to look.
Graphic designer Chris Ramirez put together an in-depth concept package and it’s the best one yet.
It uses the primary colors of navy, yellow/gold and white, with the team rocking gold jerseys at home and white on the road. Ramirez notes that no other team in the NFL wears a gold jersey, which will allow the Rams to stand out.
Yes, this is similar to the Rams’ Color Rush uniform, but wearing it with white pants offers a new look that fans would most likely welcome.
On the road, the Rams would wear all white, but they can mix-and-match the white jerseys with yellow or blue pants. This would be a clean look away from home, with pops of color on the shoulders and in the helmet.
As for an alternate uniform, that would be navy and yellow. This pays homage to the 1938 Cleveland Rams, who wore navy and yellow for one season before switching to royal blue. It would be similar to the Rams’ current primary uniforms – which are throwbacks, of course – but with a shade of blue that matches the helmet.
One minor aspect of this concept to note is the facemask. The Rams currently wear navy facemasks, which don’t stand out at all and blend into the helmets. White facemasks would be a subtle change, but one that might make the helmets pop a little bit more.
Some fans might feel it’s too similar to the Rams’ current look, but there’s very little wrong with the uniforms they wear now. The biggest issue is the mismatched blues on the jersey and helmet, and the gold trim on the road white uniforms.
This concept fixes those problems, while still honoring the history of the franchise.
The majority of fans on Reddit like the way this concept looks, too, which shows the Rams would be better off with a simpler, more subtle redesign rather than a complete overhaul the way the Buccaneers and Jets changed their uniforms.
For a comprehensive look at the redesign with more photos by Ramirez, be sure to check it out on Behance.