Over the years as LeBron James has grown up through the NBA, he’s found that he needs to also find ample time to unwind and have a good time. Wine, of course, has been a staple of LeBron’s off-court activities for a long time but another spirit has found a way into LeBron’s routine, tequila. Something he will likely be enjoying during Wednesday night’s NBA Draft.
That passion for tequila has resulted in yet another business venture for James, something he hasn’t even done for a brand of wine, putting his name and money behind a brand of tequila.
James is part of Wednesday’s launch of Lobos 1707 tequila, along with business partners Maverick Carter, Rich Paul, and Anthony Davis to name a few. The brand announced that they will officially be on sale in select stores in California, New York, Florida, and Mexico. LeBron James and his business partners were featured in Wednesday’s Wall Street Journal.