After a nine-month hiatus in the aftermath of a high-profile money-laundering scandal, Big Baller Brand is officially back. On Saturday, Big Baller Brand had its first pop up shop since July 6, when the brand was seen having a blowout sale at a local volleyball tournament.
While it’s unclear if Big Baller Brand is back to charging selling shoes for $400, they have new t-shirt designs with the same logo as before despite the fact that the brand has changed its name to Big Baller Brand Inc. What is new, though, is Big Baller Brand’s new slogan: “Family don’t break up.”
Here is a photo of the pop up shop, courtesy of Big Baller Brand:
During a recent interview on The Daily Telegraph Sport’s “The Big Chat,” LaVar — the brand’s CEO and co-founder — explained why he decided to re-launch the brand in Australia and not the United States:
“Usually, we would go and start this off in L.A. somewhere but I said, ‘You know what? Let’s start changing! Let’s go out to the land down under, Australia, and start.’ We’re the first ones to re-launch the triple B brand and guess what? This is the best place to do it.”
There’s still no word on whether Lonzo or LaMelo will be directly involved with the brand going forward, but the fact that the brand is being re-booted at all suggests that they might be. Expect a full-fledged re-launch in the new year.