As part of the NBA’s continued to work toward strengthening its brand and the game of basketball on a global scale, the league had the Eastern Conference-leading Milwaukee Bucks square off against the Charlotte Hornets in France on Friday.
Naturally, the league provided vendors with plenty of Bucks and Hornets gear for the 2020 NBA Paris Game.
But the NBA did not stop at the two teams squaring off on Friday. Vendors also had jerseys of three other players available for fans, per Malike Andrews of ESPN: Los Angeles Lakers forward LeBron James, Golden State Warriors guard Steph Curry and Brooklyn Nets guard Kyrie Irving.
In addition to the Bucks and Hornets gear being sold outside the arena in Paris (the Bucks gear was already sold out at one stand), there are three NBA jerseys being sold: Kyrie Irving, LeBron James and Steph Curry.
— Malika Andrews (@malika_andrews) January 24, 2020
The league recently announced the leaders in jersey sales and Irving ranked No. 10 in the NBA, while James was No. 1 and Curry was No. 3. Fellow Nets superstar Kevin Durant also crack the NBA’s top-15, coming in at No. 12.
If nothing else, Irving making the very short list shows how much the league values his brand.
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