[autotag]Kyle Busch[/autotag] has revealed that another adventure in his life has ended. On Wednesday morning, Busch announced that Rowdy Energy, the NASCAR driver’s beverage company, will cease operations and close its doors in the coming weeks. The Richard Childress Racing driver stated, “The headwinds have proven to be too strong.”
Busch launched Rowdy Energy in 2020, which marks the third adventure that will no longer have a significant presence or exist. The two-time NASCAR Cup Series champion sold Kyle Busch Motorsports and Rowdy Manufacturing to Spire Motorsports in 2023. Now, Rowdy Energy has suffered a similar fate as it will end production.
— Kyle Busch (@KyleBusch) January 10, 2024
Busch wants to remain focused on his family and racing career as he ages. The driver of the No. 8 car will look to have a strong 2024 NASCAR season after struggling in the 2023 playoffs. With another distraction out of the way for Busch, it wouldn’t be surprising to see him return to the competition level he produced with Joe Gibbs Racing over the years.
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