Keep in mind, this is all up for negotiation, so an agent can push back against a small-market reduction if they don’t want it in the contract. “It’s a give-and-take,” one NBA agent said. “If you’re going to allow a reduction like that to be put in place, what are you getting in return that makes it worth it to include that? The main reduction incentives that you see in sneaker contracts (and all endorsement contracts) are related to injuries. If a guy isn’t playing, there are opportunities for brands to roll back their pay. There are also moral clauses, where the player’s contract could be affected if the player does something of moral turpitude.”