Just after helping lead the Celtics to another NBA Finals run in 2010, Garnett moved to his fourth brand, becoming the first All-Star player to sign with Chinese brand Anta. The deal lasted for the rest of Garnett’s career, expanding his brand in China and helping establish the company stateside. “KG paved the way for us,” Anta executive Shawn Liu said. “We wanted to become better and better by working with the world’s top athletes.”