Josh Berry gains Harrison’s as primary sponsor for 2024 NASCAR Cup Series season

Stewart-Haas Racing announced on Tuesday morning that Josh Berry will be sponsored by Harrison’s for select races in 2024.

[autotag]Josh Berry[/autotag] will officially replace Kevin Harvick in the No. 4 car at Stewart-Haas Racing when NASCAR hits the Busch Light Clash at The Coliseum. In the meantime, the organization is working on the No. 4 car’s sponsorship for the 2024 season and has landed another partner. On Tuesday morning, Stewart-Haas Racing announced that Harrison’s will partner with Berry.

The driver of the No. 4 car had Harrison’s as a primary sponsor for two of his NASCAR Xfinity Series victories in 2022, which is when the company started sponsoring him. Now, they have jumped to the NASCAR Cup Series. Harrison’s will serve as a primary sponsor for Berry at Atlanta Motor Speedway in February and All-Star Weekend in May.

Also, Harrison’s will serve as a yearlong associate partner when not a primary sponsor. The company will have branding on Berry’s firesuit as well. It is good to see sponsors sticking with Berry as he jumps to NASCAR’s top level. It is time for Berry to make the No. 4 car his own, and it starts with a new look and changes within the team.

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