Jordan became a pitchman unlike any other before him, and to some degree, it turns out that was the plan all along. Agent David Falk explains in Episode 5 how he wanted to treat Jordan like a boxer or tennis player – an individual star – instead of how stars in team sports were typically marketed. But Nike, the company that landed Jordan, never would’ve gotten a meeting if it weren’t for MJ’s mom, who convinced him to take the meeting. “I go into that meeting not wanting to be there,” Jordan says in Episode 5. “Nike made this big pitch. And Falk was like, ‘You gotta be a fool if you’re not taking this deal. This is the best deal.’”