Jim Cash has witnessed the fight for social justice from the front lines. For decades. When the Celtics limited partner speaks of the Civil Rights Movement, it is with a depth of knowledge and experience dating back to growing up in Fort Worth, Texas, and to his role as a trailblazer. In May 1965, James I. Cash Jr., became the first African-American to accept a basketball scholarship in what was then the Southwest Conference, signing on at TCU.