Jaylen Brown and 7uice share video celebrating the magic behind their new line of Vanson jackets

Boston Celtics superstar Jaylen Brown and his apperal brand 7uice launched a new project today, a collaboration with Vanson Leathers to produce a line of special jackets. The project connects to history and culture in many ways which they describe as aimed at centering craftsmanship and quality. The jackets themselves borrow the signature Bones style that Vanson has offered for many years, and each is handmade by dedicated craftspeople.

Brown and 7uice worked with creative director of streetwear at Vanson Da’Von Bean to tell the story behind this new partnership. In doing so, they sought to highlight the individuals behind the scenes. The result is a unique perspective on the work, care, and community that goes into each jacket made. These jackets will be available for sale starting January 5 of this year.

You can watch the entire video online, courtesy of 7uice’s YouTube channel.