James’ fellow NBA MVPs, Stephen Curry ($86.2 million) and Durant ($85.9 million) rank sixth and seventh among the highest-paid. Curry has his own brand within Under Armour, and a multimedia company, Unanimous Media. Durant’s Thirty Five Ventures is run by his longtime business partner Rich Kleiman. It has 32 full-time employees focused on KD’s endorsements, an 80-plus company investment portfolio, film and TV projects, as well as sports and entertainment business media network Boardroom.