Kansas City Chiefs legend Jamaal Charles has delivered many special moments to Chiefs Kingdom on the football field. Now, he’s partnered with Bud Light to potentially deliver a special moment off of the gridiron.
Bud Light has joined forces with Charles and Eagles’ legend Brian Westbrook for their “Bring Home the Bud Light” campaign. Ahead of Super Bowl LVII, two fully-stocked Bud Light trucks will head to Kansas City and Philadelphia. If the Chiefs bring home the Lombardi, Charles will unlock the beer for a city-wide celebration for aged 21+ fans during the team’s Super Bowl parade.
Check it out:
The trucks are loaded up and headed to KC and Philly with legends @36westbrook and @jamaalcharles ready to make the #SBLVII celebration #EasyToEnjoy! Who will bring home the trophy and beer for their ENTIRE CITY?! pic.twitter.com/mHcRgdCnpd
— Bud Light (@budlight) February 8, 2023
We spoke with Charles earlier this week about partnering up with Bud Light for this event.
“Yeah, so I know we’re like going to make it fun for Chief fans for the parade,” Charles said. “Bringing Bud Light to everyone and make it an event for everybody to enjoy. We’re doing a good partnership and just giving Bud Light to everybody for the parade. I can’t wait for (the Chiefs to win the Super Bowl), so we can enjoy it.”
In addition to the “Bring Home the Bud Light” campaign, Bud Light is also teaming up with Cash App to cover fans’ beer expenses for the Super Bowl. Between now and Sunday, Feb. 12, fans 21+ can tweet #EasyToEnjoy #Sweepstakes for a chance to win some Bud Light for their Super Bowl party.
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