Jackson said he has heard from NBA figures from Los Angeles Lakers star LeBron James, to commissioner Adam Silver, to Golden State Warriors coaches Steve Kerr and Mike Brown supporting his efforts. He is urging his followers to reach out to those they know who are being marginalized with similar support. “I’ve been holding other races accountable,” he said. “Like, you can’t say you love me and not be standing here on the side of me. Them days is over with. You can’t say you love the way I play basketball and make jump shots and win championships, and not stand on the side of me and support me when I need you the most.”