Whose merch game is it? Maybe not everybody is buying LA Knight shirts, but a lot of people are — enough so that he appears to be outselling a couple of WWE icons.
According to the estimated sales data from Wrestlenomics (subscription required) for September 2023, Knight had both the category that appeared in the top 10 daily listings the most, well above John Cena in second, and the single item atop the items list too. His black “YEAH!” shirt narrowly beat out one of Cena’s recent tees.
Wrestlenomics uses only the standings within the WWE Shop’s daily top rankings to compile its list, which is why they are estimates. Still, they have proven to be great indicators of what is selling fastest over time, and there’s no question that anecdotal evidence from attending live WWE shows suggests Knight is very hot when it comes to moving merchandise.
Three of Knight’s shirts appear in the top 10 for September, while no other WWE talent, past or present, had more than one.
The upcoming plans for Knight should only help keep him top of mind among fans. He’s going to join Cena to team to face The Bloodline’s Jimmy Uso and Solo Sikoa at Fastlane this weekend. Knight doesn’t really seem to need the rub right now, but pairing him with the man WWE has actively been promoting as “The Greatest of All Time” sure won’t hurt.
It might even convince some more fans in Indianapolis to buy a few additional shirts. Don’t expect the Megastar to drop off the WWE top 10 list for October, the way things are going.
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