The Iowa Hawkeyes and LSU Tigers each had so much star power and multiple reasons to tune into the Women’s NCAA Tournament title game. The evidence is undeniable that people tuned in and they did so in record-breaking numbers.
Social media lit up from tipoff and continued to be buzzing until the final buzzer went off. The game had swings in it and so much action that it kept fans tuned in the entire time as Iowa tried to come back, but ultimately fell short to the Tigers.
The ratings have come in for this game and they are astronomical in what they turned out as. This game set multiple records and had a viewership increase that is almost unheard of. The ratings came in at 9.9 million viewers with a peak viewership of 12.6 million viewers.
π.π πππππππ πππππππ π€― Record-breaking #NationalChampionship thriller between @LSUwbkb & @IowaWBB makes TV history:
π Most-viewed #NCAAWBB game on record
π Up 103% YOY
π Peaked at 12.6M
π Most-viewed college event ever on @ESPNPlus pic.twitter.com/UZLVNuP3Sf— ESPN PR (@ESPNPR) April 3, 2023
This game is the most-viewed NCAA Women’s basketball of all-time, regardless of the network. It is also the highest ever in the history of ESPN+, the network’s subscription service.
A fascinating tidbit about the ratings is that this game was up 103% year over year when comparing ratings. This game was exceptionally marketed and was everything that the women’s game could have asked for.
It has become pretty hard to deny the viewership, the star power, and the headlines that exist in women’s college basketball. They just need their platform to be seen on a national stage and prove how incredibly entertaining the product is.
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