Interestingly, some companies include a small-market reduction as well. Just as brands give players a bonus for being in a large market (such as Los Angeles or New York), they’ll significantly dock their pay if they land in certain small markets. Players are essentially being fined for ending up in a small-market city, even if it’s not the player’s choice. “I’ve seen some brands include a 20-percent reduction for landing in certain small markets,” DePaula said. “I know for a fact that one brand had Sacramento and Orlando among others on that list of markets.” “Yes, that’s definitely a clause that exists in contracts,” one shoe-companyexecutive confirmed on the condition of anonymity. “There are bonuses or reductions based on the player’s market. If the player goes to a major market like New York, Los Angeles, Chicago or Miami, the brand is going to get more exposure. They’ll be playing in more nationally televised games and get more media coverage.”