Social media interaction is everything with the younger generation, not just on one platform but on multiple. Twitter, TicTok and Instragram are among the most popular and Notre Dame has been doing a fantastic job with reaching their audience on the different platforms.
Every game day, we highlight the best tweets from the Irish’s multiple Twitter accounts, but in this graphic, they’re not just crushing tweeting, it’s Instragram as well.
Scatter chart showing 25 college football teams generating most interactions on their Instagram accounts in 2020. Plotted on average posts per day and total interactions generated. pic.twitter.com/BDknlSChwl
— SkullSparks (@SkullSparks) January 27, 2021
Being in the top 10 of this graph is important, it shows to current players and perspective recruits that the Irish understand the importance of having a presence on social platforms. By having this kind of interaction, it gains the players more followers, thus building their brands.
[lawrence-related id=24987]
This will become vastly important when the NCAA finally comes to a decision on Name, Image and Likeness (NIL). Players obviously won’t be able to get paid by their school, but with NIL they will be able to make some money to offset their time put into the program.
This is just another recruiting tool that Brian Kelly and his staff can use to a prospect to lure them to South Bend. With the Irish posting around 2 times a day, generating over 5 million views from Irish fans. This is huge for players expanding their horizons and getting an opportunity to eventually make some money off their NIL.