If LeBron James and Kawhi Leonard do meet up in the Western Conference Finals, TNT’s asking price will likely top $300,000 per :30. Should that series go the full seven, the network will have gone a long way toward salvaging an absolutely murderous fiscal year. Per SMI, TNT over the course of its 44 postseason telecasts in 2019 booked $268.8 million in ad sales—this despite being saddled with a less-than-favorable Eastern Conference Finals matchup that featured a team from a market with just 0.8% of all TV homes (Milwaukee) and another franchise that doesn’t even have a domestic footprint (Toronto).