If all goes well over the roughly two months it would take to finish a regular season, playoffs and Finals, and few if any of the NBA’s players and coaches get sick from the novel coronavirus, Disney could cash in on a billion-dollar advertising campaign that delivers a potent message: If Disney World was safe for the NBA, it’s safe for you. “Right now that message is so important, one in our culture, two as it relates to sports being a place that people can go back to and feel safe,” said a former Disney World executive, who was granted anonymity to discuss the business of a former employer. “I think it’s a very powerful message. It says, ‘Wow, the NBA guys who are worth tens of millions of dollars and the owners are worth billions and billions of dollars, have felt like this is a safe place to put their athletes.’”