“I knew I could use my relationships in the NBA to play NBA preseason games [in North America] every year,” he said. “I knew with the [NBL’s] Next Stars Program that I could recruit and get top talent. And I knew I could start a media arm to the business and shoot a documentary,” a means to increase visibility à la Formula One’s Netflix series, Drive to Survive. The Breakers’ behind-the-scenes show airs on Sky Sports.