A Nebraska Name, Image, and Likeness Collective has received a $5 million gift to benefit Husker student-athletes. The 1890 Initiative announced the partnership with the Nebraska Crossing outdoor lifestyle center and JUSTDATA.
It has been reported that the deal is specifically set to benefit Nebraska volleyball. Head volleyball coach John Cook called the gift a game-changer.
“Thank you to the Nebraska Crossing team for this generous gift to the 1890 in support of Husker Volleyball. Your vision for NIL is a game changer for Husker Volleyball and will propel our program for years to come.”
The $5 million will spread out over the next ten years and will support NIL for Husker Volleyball student-athletes. The deal between the two sponsors and the NIL collective will be the first of many, as JUSTDATA states that they “look to remake college athletics by leveraging financial technologies.”
JUSTDATA has also publicly stated that they are currently negotiating with the top 25 collegiate athletics programs in the country.
📢 The 1890 Initiative partners with Nebraska Crossing, in a groundbreaking contribution of $5M to revolutionize NIL support for Husker Volleyball! Shop, support, & join the movement! 🔥🏐 @jcook2 https://t.co/sDb0kYdbwy #NIL #Huskers #1890Nebraska #NebraskaCrossing pic.twitter.com/okSr9ycte0
— The 1890 Initiative (@1890Initiative) July 20, 2023
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