Mandatory Credit: Photo by Joe Robbins-USA TODAY Sports
(c) 2004 by Joe Robbins
LeBron James is “money.” And people who have money love LeBron James collectibles. So much so in that one man, Leore Avidar, the CEO and co-founder of Lob.com, a San Francisco-based company that automates direct mail for businesses, just paid $1.845 million (yes, dollars) for a rare 2003-04 Upper Deck rookie card of The King.
This LeBron James card just sold at @GoldinAuctions for $1.8 million, the record for a modern day card.
Winner is @LeoreAvidar, who says purchase is part of strategy to “bring something big to the collectibles and alternative asset business in the coming months.” pic.twitter.com/rN9lepvVpE
— Darren Rovell (@darrenrovell) July 19, 2020
NBA.com reports:
“Only 23 versions of the Patch Autograph Parallel collection for James were ever produced. The rare card received a 9.5 mint gem grading from Beckett grading service.
Numbered 14 of 23, the card attracted 34 bids over the course of the 26-day auction.”