Cater to Fantasy Players
Something else that has opened the NFL to new audiences is the continued growth of fantasy football. Fantasy football is a way to bring people together around following the league, and it gives casual and even less-than-casual fans a reason to pay attention to the games.
The new XFL would be wise to run fantasy leagues right through the team site, and to hold events such as fantasy drafts around the country, and certainly in each host city. Do not wait for the various sports websites to generate XFL fantasy leagues, do that on your own and have platforms in place for players on the day the league opens for business again. More eyes on your product is always a good thing.
Now obviously, Johnson and Garcia have reached their levels of success because they are smart and know what they are doing. So they probably do not need advice from me, and in all likelihood they probably already have similar ideas in place. But if not, feel free to use these, but I do have a simple ask: If Maui could just name drop me in “Moana 2,” I would appreciate it. After all, both my kids are huge fans too…