Weaponize Football Twitter
It might sound silly, but hear me out.
Building off the previous point, the XFL has a tremendous resource that is active, engaged and constantly looking to debate the next big thing: Football Twitter.
Before closing its doors, members of football media – and “Football Twitter” at large – were doing what was just described: Posting clips of plays, debating players and generally arguing up and down the timeline about the games as they unfolded. The new league can use that as a mechanism of getting their product in front of more eyes.
Jim Nagy, the Executive Director of the Senior Bowl, has used Football Twitter as a means of promoting the yearly scouting event. In addition to interacting with members of Football Twitter on a daily basis, Nagy has continued the tradition of allowing smaller media outlets access to the Senior Bowl. Providing media credentials to outlets big or small, and letting unknown football writers have nearly the same access to the prospective NFL players that the four letter networks enjoy.
What does that do? It generates a ton of attention. Sure, Football Twitter is a small microcosm of a potential fanbase, but these are the diehard football fans who are likely going to be your starting audience. Embrace them, give them access to practices and games, and let them market the product for you.
Furthermore, consider making “All-22” available immediately for a minimal subscription fee. Trust me on this one. I would open my wallet in an instant. Having the All-22 available shortly after the games ended would lead to content creators doing videos and writing articles about the schemes seen on the field immediately. Again, letting the media market the product for you.