He wishes the league would build out more streamable content in the offseason, like investing in The Basketball Tournament or the Big 3. “Right?” he says. “We should have NBA content year-round, but it’s beyond the definition of stupidity that we take our best players and we let them play for the Olympics, which is a commercial event.” In Cuban’s mind, basketball should be more like soccer. “What’s a bigger event, soccer in the Olympics, or the World Cup of soccer?” he asks. “Why can’t we do the same thing?”