As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf’s up-and-coming brands, and the innovative Blue Tees Golf showed off a speaker that is making waves in the industry.

Blue Tees’ Player Plus touchscreen GPS speaker provides front, back, center, and hazard yardages, as well as drive distance, all while displaying your score. The speaker is also waterproof and has a strong magnet.

“In addition to standing up to the elements, you can throw it in the ocean, throw it in the pool and it’ll sound just as good in the water as it will out,” said Will Carswell, who works for the company.

In just four years, Blue Tees has become the second-largest rangefinder brand in the country.

Click here to see all videos in our Golf Merchandise Spotlight 2024 series.