Gilgeous-Alexander has been a Nike-sponsored athlete since coming into the league in 2018, and Converse has been a subsidiary of Nike since 2003. Following a move by Gilgeous-Alexander’s Nike rep — Adrian Stelly — to Converse, his agent, Thad Foucher of Wasserman Media Group, negotiated a deal to bring Gilgeous-Alexander to Converse as well. “Once he (Stelly) sat down and kind of showed me the things, things that could be possible, that could be in my near future, it’s something I took very seriously and something I’m proud to say I’m a part of,” Gilgeous-Alexander told The Athletic on Monday.