“From my point of view, Shoot 360 can grow across the country, but from there, growing it internationally,” he said. “Basketball is a universal language. You can go to China, and I might not speak the language, but we know how to play together, and it ties people together.” While the three-time NBA Sixth Man of the Year has worked to diversify his investments and off-the-court dealings, Crawford foresees Shoot 360 as his most passionate project. “I have camps all the time, seeing kids get better; of all the things I’m invested in, basketball is the most near and dear thing to me,” he said. “I’ve had opportunities to do other things, but I’ve never said there’s something else. The main thing is the main thing, and that’s why it’s so important to me – improving and having a good time.