Matt Birk, a former Vikings center who helped block for the likes of Adrian Peterson and Brett Favre, is now working on a different part of sports.
According to the Star Tribune, Birk has been named Commissioner of Sports for React LLC. The company created a mobile game for sports fans, that will keep them engaged through televised contests amid the coronavirus pandemic.
“I think it’s a super, super smart idea,” Birk told the Star Tribune. “I know as a parent of kids, I’d rather have them watching sports than, say, ‘Ozark’ on Netflix.”
“Super Squares” is an app created by the company. It quizzes fans on a game or a commercial, and also has a version that is a semblance of the boxed numbers game that many people play during the Super Bowl.
Birk also said this to the Star Tribune:
“I think the demise of the NFL was exaggerated, but the numbers are going down, particularly with the younger demographics.”