Former Celtic Evan Turner on why NBA stars are embracing their role as new media

The former Celtics coach and player opened up about what it driving the trend.

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Given NBA players get pummeled by the media when they make a mistake at their job, why is the same not true of the media that covers them? While some players and media members take reporters making mistakes to task to a similar degree, there is something of a double standard in that relationship that has caused a fair number of players to make the leap into becoming the media themselves according to former Boston Celtics assistant coach and player Evan Turner.

Speaking on the Athletic “NBA Show” podcast, ET broke down the appeal of NBA players hosting podcasts, attributing it to their desire to control their own narratives.

Turner is the co-founder of the “Point Forward” and “Beyond the Big Ten Podcast,” which are two of the more popular pods in their respective areas of focus.

To hear more from Turner on what’s behind the new NBA media revolution, take a look at the clip embedded above.

Listen to the “Celtics Lab” podcast on:

Apple Podcasts: https://apple.co/3zBKQY6

Spotify: https://spoti.fi/3GfUPFi

YouTube: https://bit.ly/3F9DvjQ

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