Before the 2023 NFL season kicks off next week, Forbes has released their annual (estimated) valuations of all 32 teams.
The Denver Broncos are worth an estimated $5.1 billion, which marks a 10% increase from what Forbes estimated in 2022.
The Broncos are listed as the 13th-most valuable team in the league, second in the AFC West (the Las Vegas Raiders are worth $6.2 billion).
A Rob Walton-led new ownership group purchased the franchise for $4.65 billion last summer. Walton is the majority owner but his son-in-law, Greg Penner, is a co-owner and the team’s CEO who handles day-to-day ownership duties alongside his wife, co-owner Carrie Walton Penner.
The Walton-Penner family also brought in three minority owners after buying the team last year: Mellody Hobson, Mellody Hobson and Lewis Hamilton.
Denver’s new owners invested more than $100 million in stadium renovations this offseason, and a brand new stadium might be in store sometime down the road.
The Dallas Cowboys ($9 billion) are the most valuable NFL team and the Cincinnati Bengals ($3.5 billion) are the least valuable. To view the complete list of NFL team valuations, visit Forbes.com.
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