Ferrari enters new title partnership with HP

Ferrari has announced a new title partnership with HP, with the team officially to become known as Scuderia Ferrari HP and to debut a special livery at the Miami Grand Prix. Ferrari hasn’t had a title sponsor since the Mission Winnow deal that ran …

Ferrari has announced a new title partnership with HP, with the team officially to become known as Scuderia Ferrari HP and to debut a special livery at the Miami Grand Prix.

Ferrari hasn’t had a title sponsor since the Mission Winnow deal that ran until the end of the 2021 season, but will add HP to its name with immediate effect. The partnership with the information technology company is a multi-year deal that the team is describing as “historic”, with the global collaboration also involving changes of identity for the teams Esports and F1 Academy entries.

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The agreement is understood to be one of the biggest title partnership deals on the current F1 grid, and while the HP logo will be carried on the car and driver overalls, there will also be a one-off special livery for Miami next weekend, that will be unveiled as part of a joint event between Ferrari and HP.

“Our founder passed on to us his continuous will to progress,” Ferrari CEO Benedetto Vigna said. “From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation.

“In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.”

HP has previously been involved as a primary partner with Williams and was prominent on the team’s cars in the mid-2000s, but will now adorn the Ferrari as part of another major agreement involving American tech companies in F1.

“With technology, performance and exceptional craftsmanship fueling the future, the partnership between HP and Ferrari is a natural fit,” HP Inc. CEO Enrique Lores said. “Both brands are built on rich histories that have endured the test of time.

“Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation.”