“Fans think that every player is making millions of dollars and that every superstar player is making crazy money from their sneaker deal and that’s not the case,” one NBA agent said. “A lot of guys are in six-figure-and-below deals and when you’re looking at what a typical NBA player makes, that’s not anything to them. The guys who are in the millions are in a very rare class. There are the guys who have signature shoes, but the number of guys who make royalties or have minimum-guaranteed royalties from their signature shoe is even smaller. “There aren’t many guys who make $10 million per year or more from their sneaker deal and that’s around the average NBA salary now, so the impact that the sneaker deals have on these guys and how they operate isn’t as significant as people think. It’s good money, but it’s not crazy (in most cases).”