It is just the summer months and kickoff is still roughly a month away, but the partnership between Exile Brewing Co. and Iowa’s SWARM Collective seems to be a massive hit for all parties supporting the Iowa Hawkeyes.
Exile Brewing released SWARM Golden Ale just over a month ago with 20% of all revenue going to Iowa’s SWARM NIL fund. To say that the partnership is working would be a massive understatement. The numbers just came in from Exile Brewing Co. and they are increasing once again.
With the final numbers from July coming in, Exile Brewing Co. donated $58,500 to the SWARM Collective. That number is from the July sales alone. The total donations have hit $88,500.
What a month!!! @IowaSwarm đđđ» pic.twitter.com/08ZEXSsOPo
— Exile Brewing Co. (@ExileBrewingCo) August 1, 2023
With football season still around the corner, these numbers could balloon to massive donations to the NIL fund. Iowa is known as a premier tailgate destination in all of college football. Pair that with their rabid fanbase that looks to support their athletes in any way possible, and Exile Brewing Co. could see record-breaking numbers week after week in sales.
SWARM Golden Ale is going to be available to fans inside Kinnick Stadium, which will only continue to contribute to the donations. Truth be told, there is no telling just how high this donation total could hit with Hawkeye fans already running to stores to purchase the beer and monstrous numbers already being reported.
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