What comes to mind when you hear the words “Mai Tai”?
You’re probably picturing a beautiful beach, a colorful sunset, and an ice-cold beverage in your hand. Are we close? We thought so.
The Mai Tai is a global phenomenon, proudly sitting alongside equally famous cocktails like the margarita and the Manhattan. But did you know that less than a hundred years ago, this iconic drink didn’t even exist?
We can thank Vic Bergeron for our favorite beachside beverage — or as many of us remember him, Trader Vic.
You may not know Vic by name, but we can guarantee you’ve experienced his legacy in one way or another. What started as a small shack in Oakland has become a beloved brand that reached every corner of the globe.
Trader Vic’s is a restaurant, an apparel store, and a decor line. Still, more than anything else, Trader Vic’s creates extraordinary experiences that introduce us to cultures and traditions from across the world. And at nearly ninety years old, Trader Vic’s is going strong.
Keep reading to learn about the history of the iconic Trader Vic’s brand and the impact it made on the restaurant industry at large.