“LET’S GET CRUNCHY.”
For those who tuned in to the NBA app at 8:30 p.m. ET on Monday, those were the first words they heard. Bol Bol connected on a bank shot, and the broadcast was underway. It wasn’t long, however, before there were four games simultaneously shown on the screen. What the heck was going on?
Anyone who was unfamiliar with what they were watching was probably very surprised. Without realizing it, though, they had just stumbled upon one of the most exciting updates of the 2022-23 NBA season.
Before the season began, For The Win was invited to the league office for a presentation about the NBA’s reimagined digital app. The league promised reduced latency and “the majority of the game feeds” would be shown in 1080p HD.
But what caught our attention the most was the confirmation that the NBA was officially greenlighting a program called NBA CrunchTime. This was described as a free, weekly “whip-around” show that drops fans in to watch the crucial moments of each game.