Welcome to the first Black Friday NFL game ever, which will no doubt be the beginning of a post-Thanksgiving tradition we’ll be watching for the next decades.
As we get ready for the Miami Dolphins and New York Jets to kick off, it’s a good time to remind you that the Week 12 contest will air on Amazon (but you don’t need a Prime account this week to watch, we’ll get into that), and that because it’s Black Friday and the company that sells, well, everything, there will be a lot of sales-related stuff surrounding this game.
To prepare you for what you’ll see on Friday, let’s break down why Amazon paid a reported $100 million for this thing and why it could pay off: